Scout at Northeastern University
Live link:Scout: Wunderite
This project was done with a team at Northeastern's student led design studio: Scout! In this project, my team helped Wunderite, an insurance management software, with branding and UX design.
Wunderite helps insurance brokers and companies automate their insurance forms (like filing a claim or building out a risk profile). The platform keeps data together and prevents brokers from having to get the same paperwork signed over and over again.
Before jumping into designing the platform, we had to ask ourselves a few questions:
After some back and forth with the client and the rest of the team, we came up with an elevator pitch to describe Wunderite:
Wunderite is the only online risk profile that is built by brokers for insurance brokerages across multiple industries in primarily the United States who are tired of outdated tools in an era of transition of people and processes
In other words, Wunderite bridges the gap between outdated hand-written forms and 21st century tools for brokers and businesses to use.
One of the first deliverables we produced for Wunderite was a new logo. While the old logo worked for the time being, we decided that a new logo would really bring the branding together.
As a team, we sketched out over fifty different logos and eventually narrowed it down to one.
Towards the end of the semester, the team produced a brand book for the client to carry out with future design efforts. This project would only last a semester so we needed provide a resource for the client to hand off the design guidelines to a future designer.
This brand book had information like: how to properly use the logo, the exact colors you should use in HEX, RGB, and Pantone options, the font faces to use and where to get them, and much more.
Here are some sample pages from our brand book
If you would like to see the full brand book, please contact me!
When we started working on the wireframes, we thought about all the different pages that we would need to complete to have a functioning platform. We created page after page of wireframes with all the different components it could possibly have.
If you would like to see all the wireframes, please contact me!
When designing Lo-Fi wireframes, our method of designing every screen started to get pretty messy as we thought about different states and all the media queries a page could have. We decided to switch to designing in components rather than full pages to more efficiently progress with our development. That way, a lot of the states would just be uploading a single component rather than an entire page to InVision.
After wireframing out all the functionality in the site, we fleshed out designs for each lofi page and component. In this stage, we gave the sites a branding voice and color. I worked with a bit of branding before but this was a good experience in UX writing. Creating a consistent brand voice was definitely the most foreign experience.
Working in Scout was a really unique experience since we all really saw the project from start to finish. With such a small group and short timeline, we had to work extremely agiley. Prior to working in Scout, I worked mostly in UX and just handed off work to another designer to finish. This time around, we all had a part in doing discovery work, creating color palettes, building wireframes, designing hi fi wireframes, and developing a brand.
This project helped me to learn about working in short timelines and simultaneously with other designers. That included keeping a clean component set in Sketch, working in Trello with tickets, and communicating with daily stand-ups.